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Moving Research to Results
MTRiP’s comprehensive market intelligence provides the foundation for data-driven decision making, but the ensuing analysis and interpretation can take more time than many business executives have available. To help convert the data to information that can be acted upon in a strategic manner, MTRiP principals and senior analysts are available for consultation to assist with the interpretation and application of MTRiP-produced reports, maximizing the value of subscribers’ market data. Services vary from simple narrative summaries with situation-specific interpretation, to custom research queries from the MTRiP master database.
- Executive Summaries: accompany monthly reporting and provide a brief narrative summary of key metrics and findings for quick and easy assessment.
- Expert Interpretation: MTRiP analysts are available to assess and interpret reports and help subscribers move data to information to knowledge and to results.
- Presentations and workshops: MTRiP's founder and director, Ralf Garrison, offers presentations and workshops based on MTRiP data for destinations and corporations that plan to convert data into strategic applications.
Services are provide on a consulting basis and priced depending on time and materials, calculated on a project basis, or included in the overall research package.
Custom Reports : As MTRiP’s dataset grows more comprehensive, so does its ability to offer custom reports and market-specific evaluations. Examples follow
- Transient Bed Base Inventory Reports : track the quantity and type of short-term lodging inventory, often further detailed by unit type, ownership method ( ie hotel, condo, fractional), etc.
- Group/Conference Reports : track reservation-related activity of the group market segment at an individual property or collectively, through a cooperative Resort Hub.
Channel Reports : segregate business by source. For example, MTRIP creates a full set of reservation activity reports for C.R.A.D.R., the central reservations association, and allowing for the understanding and further assessment of this business channel in the process.
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