Somehow, despite nervous CFOs and minimal investment, brave marketing and distribution professionals have continued to innovate in the online and mobile channels with phenomenal success.
In November 2009 we reported how Hilton, one of the world’s biggest travel companies, reported a ROI of 44 to 1 from its mobile web investments. This is in the face of the global travel industry shrinking by over 2%. This struck me as being incredibly important. It demonstrated that while our industry may not have grown over the last 2 years, it has evolved enormously.
You are probably aware of some of these changes and are already exploiting them. However, if you (like most companies) have had to cut back on research, let’s face it you are working blind.
Source: 4Hoteliers.com