Air France-KLM first up for Google-driven Affinity Search inspiration tool

Almost a year after disclosing they are creating a travel inspiration-type technology platform, Google and ITA Software have unveiled its first customer: Air France-KLM.

In April 2011, just weeks after the Google’s deal to buy ITA Software was passed by US authorities, ITA started talking about a new piece of technology called InstaSearch.

The service, according to an official at the time, allows travellers without plans to “quickly see a variety of options for possible destinations, dates and travel times. It enables this by maintaining a collection of availability-checked fare and market data [i.e. fares, taxes and fees], and returning that information quickly”.

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Source: tnooz